Notes
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8 min
What we learned from ten years of small fixes
140 businesses, one pattern: the problem is rarely effort. It is where the effort goes.
Across 140 businesses the same pattern keeps appearing: people working hard on the wrong things.
It is almost never laziness. It is unclear pricing, handovers that leak, and tools that do not talk to each other.
Fix those, and the hard work starts to show up in the numbers.
